Business Advising & Consulting
AUTOMOTIVE INDUSTRY EXPERT
As a former Executive at Bose, Michelin & Bosch, John Moloney has led and created billions of dollars in economic and brand value, successfully acquired more than a dozen global OEM car company customers, entered >20 new countries and developed and grown >50 people to Director, VP and C-Suite levels.
John is an automotive industry expert and has worked globally for decades, managing small to large teams in Germany, France, Sweden, Netherlands, Japan, China, Korea, Mexico and the U.S. He has successfully designed and implemented 7-different transformations in Sales, Marketing and Brand Management functions.
Building your “operating model”; focusing on fewer yet higher impact metrics; prioritization, delegation, and time horizons.
General
Management
Customer targets; new markets; evolved and new business models; strategy and planning; individual vs. team business development; executing to win.
Business
Development
Selling models; “sales levers”; value proposition development and leverage; account and lifecycle management; “big deal negotiation”; roles and responsibilities – global, regional, local; individual and team development & upskilling.
Sales
Customer portfolio and roles; customer and account strategies; stakeholder relationship and mapping; customer engagement plans; re-building trust and re-energize challenging relationships.
Customer
Management
Marketing mix evaluation & optimization; winning Marketing Plans; “marketing levers”, B2B, B2C and B2B2C strategies and tactics; impactful experiential events and assets.
Marketing
Strategy, brand identity, architectures; measuring health and value; brand building vs. marketing investments and activation – plans, tactics and finding the right balance.
Brand Strategy & Activation
Key and secondary elements; building and integrating successful plans; aligning the team and organization.
G2M Strategy
& Plans
Designing and testing evolved and new business models; triggers and trends; timing and launching; communication planning.
Business Model Design
& Implementation
Strategy & positioning; pricing models, price setting; price changes and annual reductions; negotiations; contract management; org design mindset/mental models.
Pricing
Creating and assessing product plans and roadmaps; positioning; metrics and measuring progress vs. results; value proposition development and testing; building winning offers; product testing and de-risking.
Product
Management
Identification of primary and secondary elements; partnering with your Legal department.
Commercial
Terms & Conditions
Technology assessments and maturity levels; checkpoints and gates; selecting the lead customer; identifying customer Champion and key stakeholders; getting technology validated and placed in your customers product plan.
Commercializing Innovation
Determining why and when to partner; partner assessment and selection; partner and channel considerations; partner management; aligning objectives and metrics.
Partner
Management
Assessments; models and alternatives; evaluating trade-offs; functional vs. matrix; change management and communication; employee impact and engagement.
Organization
Design
Triggers, trends, and drivers; types of transformation; critical interfaces and stakeholders; global, regional, local implications; plans and change management resources.
Transformation
Baseline assessment and future state vision; triggers, trends, and drivers to evolve or add new capabilities; building a business case including budget and ROI; enterprise architectures and systems vs. functional needs; critical system interfaces; stakeholder and change management.
