Business Advising & Consulting
AUTOMOTIVE INDUSTRY EXPERT
As a former Executive at Bose, Michelin & Bosch, John Moloney has led and created billions of dollars in economic and brand value, successfully acquired more than a dozen global OEM car company customers, entered >20 new countries and developed and grown >50 people to Director, VP and C-Suite levels.
John is an automotive industry expert and has worked globally for decades, managing small to large teams in Germany, France, Sweden, Netherlands, Japan, China, Korea, Mexico and the U.S. He has successfully designed and implemented 7-different transformations in Sales, Marketing and Brand Management functions.
Marketing mix evaluation & optimization; winning Marketing Plans; “marketing levers”, B2B, B2C and B2B2C strategies and tactics; impactful experiential events and assets.
Strategy, brand identity, architectures; measuring health and value; brand building vs. marketing investments and activation – plans, tactics and finding the right balance.
Brand Strategy & Activation
Identification of primary and secondary elements; partnering with your Legal department.
Terms & Conditions
Technology assessments and maturity levels; checkpoints and gates; selecting the lead customer; identifying customer Champion and key stakeholders; getting technology validated and placed in your customers product plan.